About SCD Marketing.

My name is Scott Chapman, you can just call me Scott.

I've been marketing and advertising businesses for many years now, SCD Marketing is my agency. I live in a sea-side town near Newcastle and it is from here where I do all of my work.

Have you ever heard of David Ogilvy? The 'father of modern advertising'. Whilst this marketing guru has since passed on, there is one quote which I will always stand by:

"I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want to tell you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product. "

Within SCD Marketing I do many kinds of work for my clients related to marketing. I consult them on how to improve, I produce advertisements, I develop marketing campaigns and strategies. My knowledge, learning and experience means I've been able to learn and optimise my own methods which have produced some fantastic results.

The one thing I don't like...

There is one thing which disappoints me about the marketing industry. Many of the marketeers out there all conform to the same rules and ways of marketing. Even then, many of them don't do it right.

Of course they do something, they have marketing methods and they get results, perhaps good results. However, they may not be doing it as well as they can be.

The problem is they never know this, or change their ways, because they will conform to the majority. You have to expect that some agencies and freelance marketeers may be a little apprehensive of going against the norm though.

I've seen many situations where successful fundamentals of marketing are forgotten, new advances in marketing are underutilised or marketeers attempt to 'cut corners' by using schemes and gimmicks.

Fortunately, the improvements and differences which work are not huge. They're minor changes, but by combining all of them together you can add some serious extra sales, profits, traffic and clients to the results of any marketing campaign.

My promise to you...

I will only unleash a marketing campaign or provide marketing support for all of my clients when I'm proud of it, when it agrees with the very quote I mentioned above and when I know that it will bring in extra sales, profits, clients and traffic that you will be amazed with. That's my promise.

Click here to see how I can completely solve and optimise your marketing.