I’m not sure exactly which day someone decided that the perfect sales uber-machine involved using the business name as the headline in promotional materials. However It’s become a staple of marketing for many small businesses.

Unfortunately, just a simple point has a huge influence over the success rate of your business promotion (and fortunately from another perspective, such a simple change can improve your sales conversion rate tremendously). However many small businesses (and even large ones) completely waste the powerful ability of the headline and therefore throw extra sales away.

Let me explain.

It is very important to ensure that flyers are an effective form of marketing for your business and your target audience.

However.

Even if this is spot on, a poorly designed flyer will get you no results. The difference is phenomenal as a flyer which is well designed with powerful sales copy can bring in hundreds of extra sales.

So here are my top 6 tips. Stick to these and you’ll create a flyer which is a powerful selling machine for your business.

1). Attention-grabbing headline

Before I begin writing this article I must say this. If you own a business or website and advertise your site via signatures on forums and communities, then this article will really benefit you.

Signatures on social sites are a great way to display your message to the community about what you offer. It’s also a pretty nifty way to get backlinks too.

If you make many authoritative, quality posts per day on relevant forums, your signature can become a powerful marketing tool for sending targeted traffic to your website. Certainly isn’t mainstream traffic but it’s not bad for no extra effort.

Can’t say I’m surprised mind. If the apparent opportunity was there to make some good money fast then you would appear to be silly not to take it.

People aren’t so clued up yet though, but it’s understandable. The Internet is forever recruiting more people who are taken in by the somewhat magical ability to make a quick buck. The magical long-page sales copy says so - therefore it must be true.

Internet users need to learn the reality of this. Affiliate marketing and PPC schemes seem like good methods for quick money making but guess what? The top earners have spent years developing their sites and methods, just like every other legitimate business selling a professional product or service.

Digg.com (if I had a pound for every time I read the word Digg in the last 3 years…) is a community-based news and article popularity site, based on the concept of social bookmarking.

For anyone who is unfamiliar the idea is fairly simple. Members post links to news stories and articles - if other members read it and like it, they can Digg that entry (consider it a vote). The more Digg’s a story or article gets, the more exposure it receives and therefore the more traffic and Digg’s it will receive.

It’s the foundation of almost all online businesses. Getting traffic to your website is essential as visitors can then be turned into paying customers.

There are two factors involved in website traffic. The number of visitors and the quality of traffic. Numbers are important for the obvious reason – the more people who see what you have to offer, the more customers you are likely to get.

Target quality of traffic is also vitally important and sometimes overlooked. The more targeted your traffic is, the larger number of sales you will receive in a given number of visitors – it increases your conversion rate.