Top 6 tips to create a flyer with killer selling ability

It is very important to ensure that flyers are an effective form of marketing for your business and your target audience.

However.

Even if this is spot on, a poorly designed flyer will get you no results. The difference is phenomenal as a flyer which is well designed with powerful sales copy can bring in hundreds of extra sales.

So here are my top 6 tips. Stick to these and you’ll create a flyer which is a powerful selling machine for your business.

1). Attention-grabbing headline

This is extremely important. The reader will be drawn to a headline which relates to them, so the headline must relate to your target audience. Do this via describing a direct benefit or promise your product/service will provide for your target prospect.

2). Benefits

As with all powerful sales copy, your flyer must create emotional desire, interest and need for your product or service. You do this by explaining the direct benefits your prospect will receive by buying what you offer. Include all major benefits when you’re writing your copy.

3). Don’t forget features

Describing benefits are useless if the reader doesn’t actually know what you’re selling. Make it clear and obvious exactly what you’re selling and what it will do for the reader.

4). “Why should I buy this?” “Why should I choose you over another business?”

It is vital that the sales copy on your flyer answers these questions. Every reader will sub-consciously have these questions in mind as you try to sell your products/service to them. If you can’t answer these questions then the reader already has two reasons why he should not buy what you have to offer.

5). An offer and call-to-action

Give the reader a strong reason to contact you right now and tell them how to do it. An offer doesn’t have to involve price: you can include bundles, free items, guarantees and many other things. Your call-to-action should tell the reader to receive the benefits of everything you have told them about by contacting you. Give a clear explanation of how to contact you:

“contact us now by phoning 1234567″ or “buy now by visiting www.youronlineshop.com”

6). Design

The selling ability of your flyer is the most important aspect but never forget design. Good quality design should make your flyer very noticeable to your target audience (large headline, relevant images), have easily readable copy (clear font, well contrasting colours, spacious layout) and provide a professional brand image.

Also don’t forget to use relevant images. Pictures paint a thousand words and can greatly help explain to the reader what you offer before they even read the text.