5 top tips on getting more Digg’s…
February 5th, 2008 | Posted in Marketing
Digg.com (if I had a pound for every time I read the word Digg in the last 3 years…) is a community-based news and article popularity site, based on the concept of social bookmarking.
For anyone who is unfamiliar the idea is fairly simple. Members post links to news stories and articles - if other members read it and like it, they can Digg that entry (consider it a vote). The more Digg’s a story or article gets, the more exposure it receives and therefore the more traffic and Digg’s it will receive.
Of course, many businesses have articles, stories and blog posts on Digg and they’re all vying for the same thing - exposure on the Digg front-page *insert mysterious magical smoke here*.
There are a number of specific parts of your article or story you can optimize which gives you the best chance of being Dugg. If you are planning on using Digg.com for your business, reading our top 5 tips is a must.
1). A compelling headline.
A critical part of getting your entry Dugg enough times for the front page is getting interest from complete strangers - usual members of the Digg community. These people need a reason to click on your entry when they see it, which is why a compelling headline must be used.
Create curiosity and describe something of benefit. Creating an article of effective, simple information and explaining it in your title will attract people who are interested (for example - 3 ways to increase your business profits).
2). Friends
Build up friends on Digg, as many as you can. You can rely on these people to Digg your articles or stories to give it the initial boost it needs to receive potentially more exposure and further Digg’s.
3). The hook
Quite obviously if your story or article is poor you won’t succeed as far as Digg is concerned, no matter how many tricks you use. Articles should be well written, highly informative and beneficial. It’s also vital that there’s a need and requirement for such information. Do research in social Internet communities relating to your industry to find some frequently asked questions or advice. The same goes for your blog posts.
4). Learning what people want
What you think would be a surefire success may actually be a surefire flop. Take notice of social networking in your industry and find some of the most requested or relevant content to work from. Other forms of blog postings and articles can also achieve success such as novelty entries (interesting facts) or opinion/review articles. These are harder to market compared to informational articles and may require a very strong subject to get to the front page.
Ask friends, opinions, associates and others for advice and feedback on what you write before it is submitted to Digg.
5). Help people Digg you.
Members are only able to Digg your entry via the Digg website. This isn’t the ideal situation since people have to backtrack to the Digg site to Digg your entry after they have read it.
Integrating a Digg button to each blog post, blog and article on your website makes it as easy as possible for visitors to Digg what you have to offer. More information can be found here on how to integrate an official button to do the job.
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February 13th, 2008 at 1:43 pm
Hey I do lots of Digging and these tips will work great for people glad to see other people sharing their knowledge.
-Scott
January 28th, 2010 at 7:16 am
Fantastic siteand great content. Thanks for the very informative and timely content. Please keep up the quality. Thanks…